(James) Dean Bio's Got A Firm Foundation

Richard Natale
Published: 1995
Los Angeles Times


Chick Ciccarelli was the co-creator of Theafilm and creator of the "Flat Lease" system for domestic theatrical film distribution. The new "Flat Lease" system let theaters lease films one at a time and keep 100% of the box office. Producers gain full P&A, a portion of the lease fees, have a major theatrical release of their film and can negotiate a larger percentage of subsequent sales markets. This system went totally against the grain of the major studio system that had been in place for more than 70 years, but was a more profitable system for film producers and theatre circuits.